A Beloved Mobile Game Gets a Next Level Celebration

In the video game industry, a decade at the top of the charts is almost unheard of - yet ten years after it launched, King’s sweet match-3 game Candy Crush Saga was still capturing the hearts (and free time) of millions of players around the world.

To celebrate this decade of delectable dominance, we launched the second-ever drone light show visible from New York City for an unforgettable official party in honor of the 10th Anniversary of Candy Crush Saga.

Partygoers at the candy and carnival-themed event held in Manhattan’s Battery Park gazing up at the skies were treated to swarms of colorful drones mimicking actual in-game movements, the Candy Crush logo, and of course, the game’s mascot Tiffi holding her signature lollipop. Sweet!

Drone Formation Highlights: Animated game candy, "Sweet" messaging, 10th Anniversary game logo