PROGRAM SUMMARY

At the 26th Annual Community Bank Investor Conference, KBW commissioned a custom drone light show to honor its legacy and New York’s financial spirit. Pixis deployed 400 drones over the Hudson River, blending financial icons with city landmarks to create a memorable brand experience.

The Brand's Vision

KBW wanted to deliver a unique evening experience that celebrated their place in the banking industry while paying tribute to New York City—the global center of finance. The goal was to blend institutional identity with visual storytelling that would captivate, engage, and resonate.

Our Creative Solution

Pixis designed a custom 400-drone show featuring iconic NYC imagery and finance-inspired formations. Set against the Manhattan skyline, this show linked KBW’s heritage to the energy and ambition of the city that never sleeps.

Key elements included:

• KBW logo

• NYC skyline in drones

• New York iconography: taxi, subway car, Charging Bull statue

• Set over the Hudson against the backdrop of New York City's iconic skyline

All visuals were GPS-enabled, FAA-certified, and rendered in vibrant LED drone choreography, forming a visual narrative in motion.

Results

The KBW drone show made an immediate visual impact, sparking social media buzz and delighting conference attendees gathered along the Hudson. With New York City as the glowing backdrop, the formations resonated deeply—bringing together city pride and financial symbolism. The show served as a dynamic addition to the conference’s festivities and a powerful brand statement in the financial capital of the world by visually reinforcing KBW’s leadership in finance.

Why it Worked

The show united finance, place, and identity with formations that honored both NYC and KBW’s role in its financial heartbeat. It was strategic brand storytelling at altitude, made possible by Pixis’ end-to-end drone show production and commitment to measurable impact.