From fashion artists to fragrance artists. In 2005, Viktor&Rolf launched their first feminine fragrance, Flowerbomb, which officially created the union between haute couture and haute perfumerie for them. In 2024, American actress, supermodel, and brand ambassador Emily Ratajkowski launched Flowerbomb Tiger Lily for Viktor&Rolf at a lavish star-studded event in Miami at the iconic 1 Hotel on South Beach.