The Lone Star State may not be the first place you think of when Formula 1 Racing comes to mind, but maybe it should be. Circuit of the Americas has been welcoming the world’s best race car drivers for a decade - a fact they celebrated with a weekend celebration of all things F1 in October, 2023. It was fans, teams and drivers - together for a festival of F1, American style, 

The visual centerpiece of the festivities was a Pixis drone light show - custom created to feature colorful iconography from the world of motorsports.

The drone light show could be seen across all of Austin - and built a significant buzz around the event, while simultaneously providing outstanding brand visibility for sponsors Red Bull, the COTA racing facility and F1 itself.

Drone Formation Highlights: COTA logo, F1 logo, "We Heart Texas" messaging