The Lone Star State may not be the first place you think of when Formula 1 Racing comes to mind, but maybe it should be. Circuit of the Americas has been welcoming the world’s best race car drivers for a decade - a fact they celebrated with a weekend celebration of all things F1 in October 2023. It was fans, teams, and drivers—together for a festival of F1, American style, 

The visual centerpiece of the festivities was a Pixis drone light show—custom-created to feature colorful iconography from the world of motorsports.

The drone light show could be seen across all of Austin—and built a significant buzz around the event while simultaneously providing outstanding brand visibility for sponsors Red Bull, the COTA racing facility, and F1 itself.

Drone Formation Highlighted the COTA logo, F1 logo, and "We Heart Texas" messaging.