Paris Hilton 11:11 Media Launch Drone Light Show
|Client||Paris Hilton x 11:11 Media|
|Date||November 11, 2022|
|Location||Santa Monica, CA|
Two Celebrations. One Star-Studded Celebrity Evening.
There’s only one Paris Hilton, but what do you do when this larger-than-life entrepreneur and pop culture icon wants to celebrate TWO big events in one spectacular evening?
To ring in the launch of her new venture,11:11 Media and celebrate her first wedding anniversary to husband Carter, we lit up the skies above the famous Santa Monica Pier with a 500-drone show that left Paris’ famous friends, and the world, awestruck.
The drone show brought Paris’ brand iconography to life in the most spectacular fashion with a futuristic dreamscape that included an animated rainbow unicorn, a huge beating pink heart, and the “Welcome to Slivingland” messaging in support of the star’s immersive metaverse experience.
BY THE NUMBERS: Collectively, videos and posts of the 500-drone show garnered over 2.5MM views and 170K+ social engagements across multiple platforms.
And what did Paris think about the evening?
“Thank you guys so much. I was blown away by the show that you guys put together. […] It was epic. Everyone was blown away, and it made the night even more special.”
– Paris Hilton
Drone Formation Highlights: Animated rainbow unicorn, 11:11 Media logo, Event welcome messaging, Animated heart, Paris Hilton signature