Pixis Drones delivers custom drone light shows that elevate brand storytelling, enhance experiential marketing, drive engagement, and deliver measurable impact with proven ROI.
Event

Candy Crush Drone Light Show

ClientCandy Crush Saga
IndustryEntertainment & Media
DateNovember 3, 2022
LocationJersey City, NJ
Drones500

A Beloved Mobile Game Gets a Next Level Celebration

In the video game industry, a decade at the top of the charts is almost unheard of - yet ten years after it launched, King’s sweet match-3 game Candy Crush Saga was still capturing the hearts (and free time) of millions of players around the world.

To celebrate this decade of delectable dominance, we launched the second-ever drone light show visible from New York City for an unforgettable official party in honor of the 10th Anniversary of Candy Crush Saga.

Partygoers at the candy and carnival-themed event held in Manhattan’s Battery Park gazing up at the skies were treated to swarms of colorful drones mimicking actual in-game movements, the Candy Crush logo, and of course, the game’s mascot Tiffi holding her signature lollipop. Sweet!

Drone Formation Highlights: Animated game candy, "Sweet" messaging, 10th Anniversary game logo