A Cinematic Drone Show for A24’s Eddington Premiere in Truth or Consequences, NM

To promote the release of Ari Aster’s new film Eddington, A24 partnered with us to create a cinematic drone show experience unlike any other. Set in Truth or Consequences, New Mexico—the real-life inspiration for the fictional town of Eddington—we launched a 1,000-drone show that transformed the night sky into a surreal extension of the film’s narrative.

The drone show was designed as a thematic extension of the movie’s final scene, timed to begin as attendees exited a private screening hosted by A24. Director Ari Aster, with roots in New Mexico, was in attendance. Guests were also invited to gather inside a fully recreated version of the movie’s central bar—originally owned by Pedro Pascal’s character—making the experience fully immersive from ground to sky.

Drone Show Highlights Included:

• The A24 logo, displayed with cinematic clarity

• The phrase "In Partnership with the Town of Eddington", blending fiction with reality

• The solidgoldmagikarp logo and text—representing the fictional tech corporation at the heart of the film

This activation wasn’t just a celebration of a film—it was an atmospheric, story-driven experience that mirrored Eddington’s tension between small-town life and tech dystopia. This show was an example of drone storytelling at scale, designed to deepen emotional resonance and brand impact through experiential marketing. The decision to fly such a large-scale show—1,000 drones—over a town of fewer than 6,000 residents made the moment even more surreal and unforgettable.

Why It Worked:

• Strategic use of drone technology to enhance immersive storytelling

• Blended cinematic world-building with live experience

• Integration of key film elements into the visual language of the show

• Thoughtful collaboration with a film studio known for boundary-pushing experiences

• Delivered a high-impact, location-specific activation

• A bold use of scale and setting that captured national attention

This drone show illustrates how cinematic world-building can extend beyond the screen. From major film premieres to music festivals and brand activations, drone shows are transforming experiential marketing. Through custom storytelling, precise visual design, and synchronized motion, our work with A24 on Eddington demonstrates how narrative-driven visuals can turn a premiere into a culturally resonant, unforgettable experience.

Interested in using drone storytelling to create an unforgettable entertainment drone activation? Request a quote to start planning.