Winn-Dixie has served Southern communities for 100 years, earning its place as a regional favorite through signature traditions like Chek soda, its reputation as “The Beef People,” and a long-standing focus on quality and value. To celebrate this milestone anniversary, Winn-Dixie created a vibrant event that blended nostalgia with optimism for the future.

In partnership with Pixis Drones, the brand turned Halloween night into a captivating aerial tribute. The sky filled with dynamic drone formations that highlighted some of Winn-Dixie’s most recognizable symbols and products. Each visual moment celebrated the company’s heritage and the communities that have supported it for a century.

The event also introduced an exciting new chapter with the announcement of Winn-Dixie’s availability on Amazon and the reveal of an updated brand logo. These additions underscored the company’s commitment to evolving with its customers while maintaining the traditions that make it unique.