Challenge

Winn-Dixie just hit the big 1-0-0, and instead of slowing down, they decided to show everyone they’re only getting started. To celebrate a century of grocery greatness, they rolled out a bold new rebrand designed to spark some serious “wow.” And as if that wasn’t enough, they topped it off by announcing a fresh partnership with Amazon, because why not make a legendary glow-up even more legendary?

Solution

With Pixis Drones, the brand turned Halloween night into a captivating aerial tribute. The sky filled with dynamic drone formations that highlighted some of Winn-Dixie’s most recognizable symbols and products. Each visual moment celebrated the company’s heritage and the communities that have supported it for a century while generating excitement for the future.

• 500 synchronized drones lit up the sky with iconic visuals, including:
  • a towering "DUUUUVAL" that celebrated their Jacksonville Jaguars pride
  • "The Beef People," a nod to Winn-Dixie's classic tagline
  • Mark Martin's racecar that honored their longtime sponsorship
  • their famous Chek Soda

Results

The show captivated audiences and made history as Jacksonville, Florida’s first-ever drone show, earning recognition from the Florida Times-Union newsletter and the Downtown Jacksonville website. Winn-Dixie also saw an increase in Amazon storefront visits, marking a strong start to their new partnership.

Want to create this kind of moment for your brand?
Let’s bring your story to the sky.