While it may have generated a shiver or two from the crowd, this realistic bug-tacular drone light show from Pixis and S.C. Johnson in The Bayou City was a marketing success. It was a fun night, and an innovative way to launch a new product from an established brand like Raid.

The business side of the drone show was simple yet innovative, incorporating a QR code into the display that is redeemable for offers on the featured product line. It represented glimpses into the future of how brands can look to drone light show technology to generate healthy ROI for their campaigns. 

Drone Formation Highlights: Giant animated bugs, Working QR code, Raid product lo. go