While it may have generated a shiver or two from the crowd, this realistic bug-tacular drone light show from Pixis and S.C. Johnson was a marketing success. It was a fun night, and an innovative way to launch a new product from an established brand like Raid.

The business side of the drone show was simple yet innovative, incorporating a QR code into the display, redeemable for offers on the featured product line. It represented a glmipse into the future of how brands can look to drone light show technology as a way of generate healthy ROI for their campaigns. 

Drone Formation Highlights: Giant animated bugs, Working QR code, Raid product logo