Challenge

The Buffalo Bills set out to fuel fan energy ahead of their showdown with the Baltimore Ravens, aiming to create a memorable pre-game moment that captured the intensity and anticipation of the matchup.

Solution

We set out to spotlight the Bills in a big way, featuring a larger-than-life Josh Allen formed entirely in drones to ignite excitement ahead of the Buffalo Bills vs. Baltimore Ravens matchup. The goal was simple: create a moment that fans couldn’t stop talking about.

Result

• 21 MILLION TV Views
• 25 MILLION Social Impressions