When the LA Dodgers set out to celebrate the rich culture of the West Coast, they turned to Pixis Drones to create an unforgettable Friday night experience—one that would honor the legacy of West Coast hip-hop and its deep connection to the city of Los Angeles.

The Brand’s Vision

The Dodgers sought to create a powerful moment that united fans through shared culture and pride. Their goal: pay tribute to West Coast music legends in a way that would resonate emotionally with their diverse audience. The challenge? Telling a nuanced story in a limited timeframe, in a format that was both high-impact and compliant with stadium and FAA constraints.

Our Creative Solution

At Pixis Drones, we specialize in transforming brand messages into cinematic aerial experiences. For the Dodgers, we designed a 1,000-drone light show using our Skyscreen light mapping technology to capture the essence of West Coast hip-hop: bold, iconic, and unforgettable.

The show opened with the word “Dodgers” emblazoned in lights, paired with a portrait of Tupac, setting the stage for a tribute to hip-hop legends. Next came a spray paint can animating the phrase “West Coast” in Gothic lettering, evoking the visual language of ‘90s streetwear and Compton icons.

From there, we recreated a memorable pop culture moment: Ice Cube arriving at Dodger Stadium in a lowrider, World Series trophy in tow. Fans saw him raise the trophy in a powerful symbol of LA pride and legacy—an emotional peak that aligned perfectly with the brand’s goals.

Solving for Time Constraints with Creative Tech

Due to limited air time, we needed to depict several musical legends—Ice T, Ice Cube, Tupac, Dr. Dre, Snoop Dogg, Nipsey Hussle, and Kendrick Lamar—without lengthy transitions. Our Skyscreen light mapping allowed us to reveal their likenesses instantly and with stunning clarity, thanks to a high-density drone formation that ensured facial accuracy and audience recognition.

To transition seamlessly, the circular Skyscreen morphed into a spinning vinyl record, with the Dodgers logo as the needle—a symbolic merge of music and sport that emphasized their shared place in LA culture.

A Visually Cohesive Finale

The story concluded with the Dodgers logo transforming into the L.A. hand sign, which then evolved into a Dodger-blue mic drop—a visual metaphor for the show-stopping impact of the night. This finale not only honored musical legends but also tied every moment back to the Dodgers brand identity.

Why Top Brands Choose Pixis Drones

Agencies and brand leaders choose Pixis Drones for our narrative-driven approach and cutting-edge drone storytelling. Whether you're looking to amplify a cultural campaign, launch a product, or create an immersive fan experience, our team delivers creative strategy, precision execution, and emotional impact—all in the sky.