Program Summary

Pixis partnered with the LA Dodgers to create a large-scale drone light show celebrating the team’s 1965 World Series Championship. Using GPS-enabled drones and LED drone choreography, we transformed the night sky into a living canvas of baseball history. With our Skyscreen light-mapping technology, fans witnessed iconic visuals of the championship team, legendary plays, and timeless Dodgers pride — all designed to deliver real marketing ROI and ignite viral engagement.

The Brand’s Vision

The Dodgers wanted to honor their 1965 championship legacy in a way that resonated with both longtime fans and a new generation. The goal: blend nostalgia with innovation to create an experience worthy of the team’s storied history while reinforcing their position as one of baseball’s most iconic franchises.

Our Creative Solution

We designed a custom drone light show that captured the magic of 1965 while leveraging next-generation technology to deliver a modern fan experience.

Key elements included:

• A tribute to the first moon walk, setting the stage with the spirit of the 1960s

• A recreation of the official 1965 World Series program cover in the sky

• Skyscreen light-mapping to showcase individual Dodgers team members with stunning clarity

• A captivating 3D drone animation of Sandy Koufax’s legendary pitch

• A shining 1965 World Series ring forming in midair

• The Dodgers’ championship pennant waving triumphantly across the sky

Results

The Dodgers’ 1,000-drone show drew massive attention both in-stadium and online. Fans flooded social media with photos and videos, amplifying the team’s story far beyond the ballpark. With Pixis’ proprietary Estimated Media Value system, the Dodgers gained measurable impact, translating audience engagement into quantifiable real marketing ROI.

Why It Worked

By combining historic baseball moments with innovative drone technology, the show united nostalgia with modern storytelling. Skyscreen gave fans a personal connection to their heroes, while large-scale drone choreography amplified the emotional weight of the Dodgers’ 1965 victory. The result was more than just entertainment — it was a marketing win that proved how custom drone light shows can turn legacy into measurable impact.