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2023 LA FC Drone Light Show

ClientThe Los Angeles Football Club and BMO Bank
IndustryProfessional Sports
DateMarch 3, 2023
LocationLos Angeles, CA

LAFC may be the younger of Los Angeles’ two rival MLS franchises, but they put on a show for their VIPs and private guests like they’ve owned the City of Angels forever. The club’s downtown home, BMO Field, was the site of a Pixis drone light show that mesmerized the crowd - even in a city where Hollywood SFX were born.

The drone show was a chance to officially signal BMO's naming rights of the stadium, thus a productive brand exercise, and also continue to cement LAFC's emerging brand in soccer-mad Los Angeles. LAFC's winning record has proved that they belong. The drone show over downtown LA shows that they've arrived.

Drone Formation Highlights: BMO branded soccer ball, LAFC crest, BMO logo, animated soccer player heading ball.