2023 LA FC Drone Light Show
|Client||The Los Angeles Football Club and BMO Bank|
|Date||March 3, 2023|
|Location||Los Angeles, CA|
LAFC may be the younger of Los Angeles’ two rival MLS franchises, but they put on a show for their VIPs and private guests like they’ve owned the City of Angels forever. The club’s downtown home, BMO Field, was the site of a Pixis drone light show that mesmerized the crowd - even in a city where Hollywood SFX were born.
The drone show was a chance to officially signal BMO's naming rights of the stadium, thus a productive brand exercise, and also continue to cement LAFC's emerging brand in soccer-mad Los Angeles. LAFC's winning record has proved that they belong. The drone show over downtown LA shows that they've arrived.
Drone Formation Highlights: BMO branded soccer ball, LAFC crest, BMO logo, animated soccer player heading ball.