When it comes to pumping up the hype and hoopla, nobody does it like the National Basketball Association (NBA). The League was the true innovator of providing fans non-stop things to do, see, and interact with during games - filling every time out with t-shirt guns, half court shot competitions, and kiss-cams. With its brand new in-season tournament format, the NBA has added another ratings-grabbing event to an arsenal that already includes the NBA Finals, All-Star Game Weekend, the NBA Draft and the Summer League in Las Vegas.
Drone light shows make these big events even bigger - creating connections with the host cities, and providing a spectacle that will deliver earned media to the league and social media engagement long after the final buzzer sounds and the court is swept.
